So You’ve Written a Book…Now What?

Book Publicist

The time is ripe for new and original ideas, new stories to be told, on paper and on screen. Today’s movie market is oversaturated with sequels, prequels, and films that are connected to one another with some of the same characters. This leaves the door open for authors to generate stories that the American public can resonate with, stories that move them and inspire them. If you are an author with an original idea that will get people reading, that is a great start. But how do you take your inventive idea, the creativity you have expressed on paper, and appeal to the masses? That is precisely where I come in. I have a wealth of experience on which to draw upon, that I would be happy to put to work for you. I am well versed in the smart, efficient, battle-tested PR strategies. Allow me to help you market your book with proven methods that will produce results.

The Right Approach

Whether the book you’ve written has potential for being told on the big screen, or it is a story you simply wish to share with the world – I can help you get the word out. Don’t sell yourself short, allow me to help transform your book into something that really gets the public talking. I am confident that I can effectively market your book and put your book in the best position to sell, and sell well.

Don’t Go It Alone

Marketing a book is a challenge, to say the least – from scheduling appearances, to reaching out to bookstores, to appealing to the masses on social media, it can be a hectic life. Choosing to go it alone can be a huge mistake, for a number of reasons. There is the stress of wearing all those hats, and having to juggle so many responsibilities. When you hire me, you can assuage those stresses, and rest assured that you are in good hands. I have a proven track record of success, and I am happy to demonstrate to you how I operate and how I can elevate your book to the upper stratosphere of success.

The Premier Los Angeles Book Publicist

My services follow in the spirit of keeping the culture of literature in America invigorated. I am eager to help any client that seeks a qualified book publicist. Learn more about how I can help by visiting me online or calling me at 1-800-969-8555. I look forward to hearing from you!

 

Increasing Visibility and Reaping the Rewards

Entertainment Publicist

One of the keys to success in Hollywood, or any kind of entertainment for that matter – is a strong team. From your agent, to your manager, to your publicist, and even your close friends that you turn to for advice, achieving meaningful success in the entertainment industry is a sizable challenge. Most recently, the introduction of so many forms of media has over-saturated the market, making it even harder to be seen. Companies such as Netflix, Yahoo, and even Amazon represent just some of the media outlets that have begun developing their own original content. On the plus side, these offer valuable markets that actors can tap into and put their acting chops to the text. Netflix especially is a huge opportunity, because it streams their content directly to viewers, with its content acting as a self-marketing tool, such as House of Cards.

PR Firms Los Angeles

As a publicist, I have a wealth of experience helping books reach the upper echelons of success. My marketing prowess extends to actors and companies as well. But it doesn’t end there. I am also well versed in developing highly successful public relations and marketing programs for entire films. Examples include The Wild Angels, starring Peter Fonda and written by Jack Nicholson; Grand Theft Auto, Ron Howard’s directorial debut; as well as Academy Award winning films such as Dersu Uzala, Francois Truffaut’s Oscar winning Small Change.

Publicist Los Angeles

A crucial element to the success of any actor or entertainer is their marketability. Some performers have an ingrained penchant for driving their stock up, either because they choose the right roles, impress the right people, or simply work hard over a long period of time. But for the rest of us? We hire the best public relations firm we can afford. In Los Angeles, that person is me, Milton Kahn.Not only will I do all that I can to market your talent, but I have a proven track record to back up my claims. I have orchestrated 74 Oscar and Emmy Award Nominations and garnered 11 Academy Awards and 9 Emmys. Come discover how I can market your likeness, company, or film. I am happy to share my knowledge and expertise to get you the exposure you deserve. For professional publicity services that work, call or email today for your free consultation: (905) 969-8555 and milton@miltonkahnpr.com.

Top Reasons To Hire a Publishing Consultant

Whether you’ve had previous bad experiences with a publicist or you’re simply not familiar with what a consultant can do for you, it’s never too late to try something new. Hiring an independent publicist brings in experience, expertise and a new point of view. Publicists can help with everything from editing to designing to distribution and marketing services.

Independent Publicists Give You Honest, Neutral Results – Those who create work often end up defending it to a fault, merely because they are too close to the project. A consultant can analyze and prioritize options and deliver feedback in a neutral way so the feedback can be judged by its merits.

You Gain Access to the Publicist’s Network – Besides being able to benefit from an expert’s experience and knowledge, hiring a publisher gains you access to their own professional and personal networks. A consultant with good connections knows how to find the right information and the right people to get help get others talking and keep talking about your book.

You Gain Perspective on the Industry – While you may be an expert writer, you probably don’t keep up with publishing industry news. Publicists are always in-the-know when it comes to the state of their industry – in fact, that’s their job! Consultants can offer valuable insider perspectives about upcoming challenges and likely hurdles.

Seasoned Publicists are Familiar with Both Traditional and Online Marketing – Not long ago, there were certain tried-and-true methods than many book publishers relied on, such as newspaper book sections or NPR coverage. However, today, things have changed, and now they’re changing constantly. The internet and social media have changed marketing strategies for good. Experienced and knowledgeable publicists understand a good marketing plan includes strategies for both traditional advertising as well as online marketing.

Today, without good publicity, it’s more than likely your book release will essentially go unnoticed. However, with some help and good publicity, your book could surpass all your expectations. Milton Kahn can bring years of experience to the table as one of the entertainment industry’s premier marketing specialists. If you’re searching for a book publicist who can help with all your book publicity and marketing needs, look no further than Milton Kahn Associates, Inc.

Public Relation Trends to Watch in 2015

Those who have been in the PR industry for years understand that today it’s moving and changing faster than ever. The best PR professionals tend to keep up with communication trends and can predict what’s coming next before anyone else. As the internet continues to change the way we do everything, public relations are not beyond being affected. We’ve come up with some of the top 2015 marketing/PR trends you should keep at eye on:

Press Releases are Evolving – Press releases are now evolving from their current, text-heavy form. As we can no longer count on any one, even journalists, to read a full page of content, PR professionals are now aiming to include more visual elements to best make their news stand out.

Visual Content is Everywhere – Beyond being added to press releases, visual content is now being focused on everywhere. Experienced communicators are spending more money on, and are paying more attention, particularly to their video budget. While most consumers don’t want to sit through a video that’s obviously trying to sell them something, if they feel like it’s an educational video or something worth sharing, the video can still be effective.

PR & Social Media Become One – Many organizations have come to see the true power social media holds, and they’re beginning to understand that public relations and social media management jobs should be housed in the same department. Participating in social media is a fantastic way to interact with customers and get the word out about your offerings; however when sharing and interacting on social media, quality always trumps quantity.

If you’re seeking PR assistance for your new book, look no further than experienced and proven PR professional Milton Kahn. Milton Kahn works uniquely as a book publicist and publishing consultant, so he can help you get your book the attention it deserves.

What Do PR Professionals Actually Do?

No matter who they’re working for, public relations professionals aim to inform and persuade the public by the thousands and millions through newspapers, radio, television and the internet. Many individuals – politicians, athletes, celebrities, authors, filmmakers, etc. – and almost every organization can benefit from hiring a PR professional to help get out their message.

PRs Can Help You Get Started

PR professionals aim to grow, guide and manage the consumer perception of your company, book, movie, self, or anything else. In regards to books, the hardest step after writing it is getting it published. PR professionals can work as publicists and help you get your book published, and then help it sell.

PRs Spread the Word

Even before your book is published, a PR professional can craft intriguing press releases and generate a positive buzz for you and your book. PR professionals spend a lot of time cultivating relationships with journalists and members of the media, so they know how to get your story published where it counts.

PRs also work to have your book reviewed in trusted publications, in addition to creating press materials for your website and to send directly the press, such as a bio, photos or a Q&A. The end goal is to secure as much media coverage as possible, as people can not buy your book if they don’t know it exists.

Keeping it Positive

Although coverage of your book is better than no coverage at all, PRs also work to keep your image positive. PR professionals are experts in media relations and are trained to manage crises, so they can help you stay prepared for interviews and can respond quickly and proactively if potentially damaging information is published.

They Understand the Market

In order to sell, you must understand your target market. Working with a PR professional early on allows you to work with a market expert, and someone who can help you plan how to best market and sell your book to your target audience. Who your audience is will greatly determine PR strategies, so it’s important to work with someone who is experienced and reliable.

Milton Kahn has a proven PR track record and provides affordable and unique PR services as a book publicist and publishing consultant. After years as one of the entertainment industry’s premier PR professionals, today Milton Kahn is helping authors and publishing houses achieve their book publicity goals. If you need help getting your book the attention it deserves, contact Milton Kahn Associates, Inc. today.

2014 Communication Trends

Every year now brings with it more technology and communication changes than the last. 2014 has been no exception. This year, we’ve seen breakthroughs, breakdowns and the continuing evolution of marketing strategies. In order to plan for 2015 and beyond, it helps to look back on this year’s trends.

Traditional Media Continues to Decline

News readers, tv watchers and radio listeners are getting better and better at dodging advertisements. Whether they’re fast forwarding or downloading, or simply playing on their phone during a commercial, traditional media no longer has the greatest effect.

Budget cuts, slipping quality and diminished coverage has alienated a large amount of people who use to regularly read and subscribe to newspapers and magazines. As some media companies continue to lose print revenue and fail to make up that revenue online, they will either adapt or they will fail. Some traditional news companies are doing better than others, as a few have found their place in dispensing credibility instead of new information.

Brand Journalism

As people lost faith in traditional media, brand journalism snuck in and has made a name for itself. As content marketers struggle to keep up with the demand for constant new content, and as the available number of traditional journalism jobs continue to decline, trained journalist are increasingly switching to in-house brand journalism.

Because media organizations are no longer the gatekeepers of information, how we think of “news” continues to evolve. PR and content marketing pros are primed to earn credibility and generate visibility for their brand.

Additionally, brands are starting to realize they must take more responsibility for maintaining their clients’ attention. Relying on traditional media is simply no longer cutting it, and those who understand this are pushing ahead, while the rest fall back.

Mobile Personalization

This year has continued the mobilization trend as well. In fact, mobile internet users are now passing up the number of traditional desktop users. Mobile applications offer us more convenience, simplicity and entertainment than ever. They key is knowing how to produce quality work and keeping up with the changing technology.

As people delve deeper into their phones and technology, advertisers have continued to increase the personalization of their ads and content. PR professionals are assisting companies in how to better take smarter approaches that extend personalization even beyond the PC.

Milton Kahn is the public relations professional who understands and keeps up with technology and marketing trends and changes. As one of the top PR professionals in the publishing industry, Milton Kahn has what it takes to get your book the attention it deserves. If you’re lost in the communication changes and don’t best understand how to market your book, contact Milton Kahn today.

Benefits of Hiring a PR Agent

It’s easy to think you can do it all yourself. However, in the case of writing, publishing, marketing and selling your book, it’s easier said than done. Whether you’re short on time or you just need some advice and a little help, there are many benefits to hiring a PR agent:

PR is Ongoing – Like SEO for a website, PR efforts aren’t just a one time thing. The more you put into your marketing strategy and the more long term plan you have and can execute well, the more you’ll get back. Keeping up with every aspect of PR that you need to is essentially a full time job itself. To save yourself a lot of stress and time, it’s best to recruit a professional public relations agent.

Maximizing Your Launch – The launch of your book is one of the most important steps in publishing. Having a partner who can maximize PR activities in conjunction with the major release can give you a huge leg up. 

Existing Connections – Both for the launch and ongoing afterwards, PR agents already have connections to the media that you can benefit from. Whether it’s a key editor or producer at a top-tier media outlet or even potential investors, PR agents have a broad spectrum of contacts that will really make a difference. Additionally, trained PR agents know precisely how to craft the most successful pitches for the media, and they know when the editorial deadlines are, so you won’t miss any chances to promote your book.

Utilizing PR Tools – You may be familiar with social media or hosting an event or two, but PR agents have been trained to utilize every tool possible to promote your book as best as possible. From press releases and media kits and interviews, to seminars, webinars, ezines and even more, PR agents know how to create an effective, targeted media campaign and keep awareness maintained.

A New Perspective – Even when you take a step back, you’re still seeing through the same set of eyes. Bringing on a PR agent provides you with a new, fresh set of eyes and a new perspective. A professional from the outside can truly assess your situation and bring a new, fresh set of ideas to the table.

If you’re in need of a professional and proven PR agent to help promote your new book, learn more about Milton Kahn, a public relations and marketing specialist who also works as a publishing consultant, today.

Effective Book Marketing Tips

Before you can sell your book and expect people to buy it, you need to market your book. We’ve come up with a few key marketing tactics to help you come up with a great strategy for promoting your new book.

Use Social Media

No, Facebook isn’t just for high schoolers and Twitter isn’t just for activists. Social media is versatile and in some way or another can be used for almost anything. Using social media to connect with consumers and promote your book is easy, cheap and effective.

When signing up for social media accounts remember to create a short, interesting bio and include a link to your website. You can use a photo of yourself or even of your book, and start interacting! On Twitter you should “follow” people, such as celebrities you like or fans you’d like to engage with, and you’ll get people “following” you back. With time, as you become more active and post more interesting tweets, you’ll receive more followers and “re-tweets” and your marketing efforts will expand without having to spend a penny.

Networking is Key

Like with almost anything, it’s all about who you know. Positive word-of-mouth is essential to any marketing strategy. You can start telling your friends and family about the book and ask them to share it, then broaden your reach to coworkers and acquaintances. Using social media to network is a great way to kill two birds with one stone, and the internet is full of organizations and groups interested in all kinds of topics, such as the topic your book covers. Utilizing the world wide web really does open up a whole new world of possibilities.

Put Yourself Out There

Although bookstores were once the most common venue for authors to set up meet and greets, many authors and publicists now realize people won’t go out of their way to go to a bookstore. Instead, it can be a good idea to plan events in venues such as a bar or restaurant where the event feels more social than formal and the turnout will almost certainly be high.

Hire a Professional

Yes, you can go on Twitter and tweet about your new book or sit in a bar and talk about your new book, but there’s an even easier way. Milton Kahn has years of experience as one of the entertainment industry’s premier public relations and marketing specialists. If you really want to get noticed, don’t take a chance with someone who doesn’t know what they’re doing. As a professional author you write, and as a professional marketer, Milton Kahn can promote your book. Don’t take the chance your book goes unnoticed, learn more about Milton Kahn today!

History of Public Relations

Although public relations is often considered a modern day practice, the act of hiring another to write speeches, give speeches and answer questions on a clients behalf is thousands of years old. In fact, according to one of the pioneers of public relations, Edward Bernays, “The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.”

By the time of Plato (~427 to 347 BC), rhetoric was well established as a distinct skill and discipline in Greece. In classical Athens public opinion determined matters both large and small, so being able to speak well and persuasively in public was hugely advantageous.

Modern Roots

The first newsletter was founded in 1609, closely followed by the first daily newspaper in 1615, both in Germany. During the settlement of America, many public relations-like activities took place as each of the colonies attempted to attract settlers to their area. Both sides of the English Civil War used pamphlets to attack and defend the monarchy, and in 1641, Harvard College initiated the first systematic U.S. fundraising campaign, which was backed by the first fundraising brochure, New England’s First Fruits.

The more systematic forms of public relations began among the public as they started organizing for social and political movements. The US abolitionist movement used “every available device of communication, appeal and action,” according to Bernays, and public relations also played a role in abolitionist movements around the world.

Public Relations Today

Most identify the early 1900s as the beginning of public relations officially becoming a professional, paid industry. The origins of public relations, although often studied, cannot be pinpointed to any year or date as it evolved over time and through different events. Not-for-profit organizations, including colleges, began to use publicity extensively in the early 20^th century and by 1917 the Association of American College News Bureaus was formed.

For profit corporations also became more aware of the importance of their relationship with clients and in 1907 AT&T hired their first public relations manager. This new role focused on promoting efficient operations and consideration of customers’ needs and creating a systematic method for answering customer complaints.

Since that time, public relation practices have evolved and been reshaped by new technologies and new studies. The creation of new, worldwide consumer and financial markets, along with email and the internet, have erased the days when publicity releases could be planned, scheduled and executed weeks or months in advance.

In today’s world, it’s hard to get noticed without good publicity. If you’re in need of a public relations expert with a proven track record, look no further than Milton Kahn. Milton Kahn has served as a consultant for companies such as General Motors Corporation, Budget Rent-A-Car, Turner Network Television and many more, and he can help you get noticed, too.

Marketing, the Press and You

The press has always been the watchdog of both public and private affairs. Many stories in newspapers, magazines, and television news casts have been provided by a PR strategist. PR strategists communicate with the media to try and ensure the press only gets a hold of the information that’s in the client’s best interest.

In today’s fast paced world, where social media almost triumphs news stories, it is basically mandatory that you have a PR strategist tracking and protecting you. When the good, the bad or the ugly hits the newsstands, you’ll want an experienced PR person, or team, working to keep your image positive.

Marketing is a useful for both promoting your company and keeping its image in a positive light. If you think of people who run for political offices, you’ll likely think of two candidates who have advertised themselves well and are overall very well-off. Those who can afford marketing, or those who have the best team behind them, customarily are the victors. This is generally comparable to work in the music and writing industry as well. Once you hit the top 40, one of the only ways to stay there is with the best marketing backing you up.

In the end the client is the first and last one to truly control their actions and therefore image. The client made their own image when they started and they are likely still the ones who will sit down and interview in front of a camera. At the end of the day, the client decides what their goals are and how they want to be perceived. They can strategize with a PR strategist of their choosing on things like whether they want to look like a high class citizen who volunteers a lot, or if they want to be viewed as the rebel in their industry.

At Milton Kahn Associates, Inc., we can get your work out into the world and noticed by the customers you desire.